I thought I would share this article (a re-blogged post) that I worked on for the CMO Outlook Profile Series on Marketing Misconceptions. The opening is written by a long-time colleague Phillip St. Jacques. I hope you enjoy.
I’ve known Jason Silfies, Vice President of Marketing and Technology at Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates, for over ten years and find him to be one of the most rational, engaged marketing executives in the franchise and commercial real estate industries. We wanted to include him and the Coldwell Banker Commercial® (CBC) brand POV in this installment of CMO Outlook because of his tenure and leadership at the helm of a brand that successfully weathered tumultuous industry undulations. Now, as the commercial real estate outlook heats up significantly, how does Jason lead the brand to new levels of competitiveness and help the CBC affiliates thrive?
In this installment of CMO Outlook, we asked Jason Silfies, about the top three misperceptions of local marketing that derail success for CBC Affiliates and what they do to correct them. Here’s what he had to say.
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