Tale of the Tape: Product Pitchwomen

You can thank Flo from Progressive Insurance commercials for this post. Both Flo and Progressive had such success from this advertising campaign, originating in 2008, that has spawned many other brands to launch their own version of Flo as a product pitchwoman.

The characteristics between Flo, Lilly from AT&T and Jan from Toyota are uncanny. All are brunettes, all have a whimsical side and all do a fair job as company spokeswoman. Since Flo is clearly the cream of the crop and has the legacy we will go to the tape to see how well Jan and Lilly fare.

Jan Lilly pic

Jan Lilly chart

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